Natural materials, traditional bag-making craftsmanship and creative design: A passion for the products and for the colourful life through which they accompany us, is what makes Picard so unique (as the family concern has done since 1928).
This philosophy of passing on traditions and values, combined with a spirit of discovery and innovative ideas has seen the family business develop into a global player. The company feels a sense of responsibility for each individual member of "the PICARD family" and sets the highest standards of quality for people and the environment.
This makes PICARD a brand you can touch: responsible, personal, emotional, warm-hearted, lively, curious, fun-loving - as individual as the people who accessorise with PICARD. Let’s just call it “my favourite brand with tradition”.