Wow To Go

Who's That Girl is born & bred in Antwerp, Belgium. 15 years ago, they were just a bunch of kids with a very clear view on what clothes they liked and a very desperate shortage of cash. They loved vintage without the musty smell. Couture, without the price tag. Colours and cool prints that no-one else wore. And most of all, they were getting fed-up with looking for the totally unfindable, so they figured: Why keep on searching for the holy grail of fashion if we can make it ourselves? 

Today, Who's That Girl has 7 brand stores and is sold in over 300 points of sale all over Europe.